Is Embroidery the Right Technique to Promote Your Company?
Embroidery is a common customisation technique for your uniform, business wear and workwear items. This long lasting technique has a classic appearance - but is it the right method for you and your business? It is important that you consider how suitable it is for your work environment and how it will appear.
- Page Contents
- What is Embroidery?
- What Garments can I Embroider?
- When is Embroidery Best Used?
- How Long Does Embroidery Last?
- What do I Need to Consider?
What is Embroidery?
Embroidery as an art form has been around for centuries, but its a little more high tech these days.
Your garments are first placed in the embroidery machine. Around 7,000 stitches (and often more) are embroidered onto your clothing using a type of sewing machine.
Our specialised team spin the high quality threads on and into your garment to create an intricate design of your artwork.
Embroidery is the best option for garments that will be worn for a long time. This is because the embroidery process is the most durable option available.
Artwork refers to the design you want embroidering onto your garments such as you logo, name and telephone number.
Your artwork is a highly detailed image file that is converted into a file format by our experienced art work department. The embroidery machines can then read this file and convert its data into stitches.
What Garments can I Embroider?
Your uniform items need to be single skinned if you want to use the embroidery technique.
For example, you should not embroider a waterproof jacket such as a Hi-vis Waterproof Coat because the fabric would no longer be weather-tight - print would be more suitable. However, an apron such as Premier's Contrast Apron can be printed easily.
Certain items cannot be screen printed due to the way the fabric has been spun. garments such as a two-tone contrast polo shirt would not be suitable to print as the design would not sit correctly on the fabric and be prone to fatigue. This means that embroidery is your only option.
If you are unsure, please speak to your account manager.
When is Embroidery Best Used?
If you want a unified appearance for you and your staff, you will need a uniform. Embroidered workwear will help your customers easily identify your staff.
Embroidered customisation creates a traditionally professional look to your workwear and uniform and helps to improve brand recognition.
If you want company clothing for use at a one off event or for promotional purposes, it may be best to consider another customisation method such as print.
How Long Does Embroidery Last?
Embroidery has a long lifespan but this depends on how you use it.
If you wash your clothing repeatedly then this customisation method is best for you.
XAMAX® guarantee your embroidery will outlast your garment.
What do I Need to Consider?
You need to consider your brand style and if embroidery is suitable for you.
If embroidery is your favoured look, check the garment items can be embroidered. Also check that you will get long lasting use to warrant investing in a long lasting branding technique.